S2E6: Jim Spanfeller

Jim Spanfeller helped build one of the first premium digital media businesses at a time when most publishers still didn’t believe the internet mattered.

In this episode of The Net OGs, Jim shares stories from the early days of Forbes.com, the rise of digital advertising, and the battle to prove online media could deliver real value to brands. From shaping industry standards at the IAB to navigating today’s AI era, Jim offers a firsthand look at how the business of internet media was built—and where it’s headed next.