Jim Spanfeller was there when digital publishing was still an experiment.

From building Forbes.com into one of the first premium digital media businesses to helping shape the future of online advertising through the IAB, Jim shares a firsthand look at the moments that transformed internet media, and what AI could change next.

Scot McLernon helped build the business side of the early internet.

From selling out some of the first web conferences to leading digital revenue teams at CBS MarketWatch and beyond, Scot shares a firsthand look at how online advertising evolved from experiment to industry.

Steve Guggenheimer spent over two decades at Microsoft helping build the platforms behind the modern internet.

From Windows and Internet Explorer to the browser wars, cloud, and now AI, he shares a firsthand look at the platform shifts that shaped each era, and what they mean for what’s next.

A rare inside perspective on how the internet was built, and where it’s headed.

In this episode of The Net OGs, Matt shares what it was really like in the early days, pitching digital budgets that kept getting rejected, experimenting with the first banner ads, and figuring out how to price and measure something no one had ever done before.

If you want to understand how digital advertising was built, and where it’s headed next, this is an episode you won’t want to miss.

Season 2 continues with media powerhouse Janet Balis.

In this episode of The Net OGs, she shares what it takes to lead through constant change, how each wave of innovation has reshaped the industry, and why AI is set to redefine the future of marketing.

A must-listen for anyone navigating what’s next.

Season 2 of The Net OGs kicks off with digital media pioneer Scott Schiller.

From MTV to AOL to NBCUniversal, Scott has been at the center of every major shift in media. He helps us kick off the new season by breaking down how the internet advertising ecosystem was built, the key moments that shaped it, and where the future of video is headed.

If you want to understand how digital media really works, start here.

Welcome to The Net OGs, an original podcast series brought to you by Duration Media and hosted by Andy Batkin.

Rishad joins Andy to discuss his journey to create the first interactive marketing group at Leo Burnett in the 1990s and his assent into a highly respected digital media influencer and strategist.

Net OG Cred: In 1996 Wenda was one of the founding execs at Doubleclick. After the dot-com crash, she joined Yahoo as the Chief Sales Officer and drove revenue from $700 million to over $6 Billion dollars. Wenda will also receive the ultimate honor by being inducted into the Advertising Hall of Fame this April.

Net OG Cred: In 1996 Rich was the Founding Chairman of the Interactive Advertising Bureau. He was the recipient of the IAB’s Lifetime Achievement Award in 2004, inducted into Advertising Age’s Interactive Hall of Fame in 2000, and was recognized by USAToday as “the Johnny Appleseed of Online Advertising.”

Listen now to Andy's interview with Kevin O'Conner, co-founder of DoubleClick. The two of them discuss Kevin's early days at DoubleClick including the story of the Abacus acquisition that resulted in the FTC and others coming after them.

In this week's episode, host Andy Batkin interviews a true Net OG, David Moore. You'll hear stories about 24/7 Media which Dave co-founded in 1996.

Linda McCutcheon was President at Time Inc, New Media from 1997-1999 and is regarded as one of the early adaptors in the publishing industry, moving major publishing properties to the Web beginning in 1993

As the first digital strategist for the National Football League Ann Kirschner co-launched NFL SUNDAY TICKET, NFL.COM, and SUPERBOWL.COM.

Today’s episode features our first investment banker Net OG, Brad Koenig. Brad was the head of global technology investment banking at Goldman Sachs in the internet hay days from 1990 to 2005 and the co-head of global technology media and Telecommunications from 2002 to 2005.

In today’s episode, host Andy Batkin is joined by Gina Garrubbo who was one of the key executives responsible for building Women.com, one of the first websites for women.

We promised you never-heard-before stories and today's guest, Richy Glassberg, certainly did not disappoint.

This week’s episode features Martin Nisenholtz who probably has more digital media experience than anyone in the world. 

This week’s episode features Jonathan Nelson, the current CEO of Omnicom Digital and who got his Net OG cred from being the CEO of Organic and Accrue Software.

This week’s episode features Andy Pakula, a digital media innovator and former agency new business executive who gets his Net OG cred from implementing Yahoo!'s initial advertising sales strategies and execution.