John Lack was challenging what media could become long before the internet transformed the industry.

From creating MTV and helping develop Nickelodeon to launching ESPN2 and experimenting with interactive television and mobile technology, John shares a firsthand look at the ideas and risks behind more than five decades of media innovation and what he learned from repeatedly betting on what was coming next.

Mike Kelly was helping build the business of digital media before online advertising had a proven model.

From selling some of Entertainment Weekly’s earliest digital ads to building AOL’s advertising business and later leading The Weather Channel into the mobile era, Mike shares a firsthand look at the deals, decisions, and risks that helped turn digital media into a business.

Jackie Stone was helping brands navigate the internet before there was a playbook.

From building some of the earliest brand experiences on the World Wide Web to leadership roles at About.com, AOL, Digitas, and LiveOne, Jackie shares a firsthand look at how brands learned to go digital—and what more than 30 years of navigating new technology have taught her about what comes next.

Jim Spanfeller was there when digital publishing was still an experiment.

From building Forbes.com into one of the first premium digital media businesses to helping shape the future of online advertising through the IAB, Jim shares a firsthand look at the moments that transformed internet media, and what AI could change next.

Scot McLernon helped build the business side of the early internet.

From selling out some of the first web conferences to leading digital revenue teams at CBS MarketWatch and beyond, Scot shares a firsthand look at how online advertising evolved from experiment to industry.

Steve Guggenheimer spent over two decades at Microsoft helping build the platforms behind the modern internet.

From Windows and Internet Explorer to the browser wars, cloud, and now AI, he shares a firsthand look at the platform shifts that shaped each era, and what they mean for what’s next.

A rare inside perspective on how the internet was built, and where it’s headed.

In this episode of The Net OGs, Matt shares what it was really like in the early days, pitching digital budgets that kept getting rejected, experimenting with the first banner ads, and figuring out how to price and measure something no one had ever done before.

If you want to understand how digital advertising was built, and where it’s headed next, this is an episode you won’t want to miss.

Season 2 continues with media powerhouse Janet Balis.

In this episode of The Net OGs, she shares what it takes to lead through constant change, how each wave of innovation has reshaped the industry, and why AI is set to redefine the future of marketing.

A must-listen for anyone navigating what’s next.

Season 2 of The Net OGs kicks off with digital media pioneer Scott Schiller.

From MTV to AOL to NBCUniversal, Scott has been at the center of every major shift in media. He helps us kick off the new season by breaking down how the internet advertising ecosystem was built, the key moments that shaped it, and where the future of video is headed.

If you want to understand how digital media really works, start here.